We believe in establishing clear goals first.
We believe in asking questions and challenging assumptions.
We believe building websites is a full-time job, not an on-the-side hobby.

We believe in communicating – quickly, clearly, and often.
We believe profit as the only bottom line is ultimately destructive.
We believe in error messages that make you chuckle.

We believe in saying “Hell yes!” or “No, thank you.”
We believe big ideas are best conveyed in short sentences.
We believe in checklists.

We believe in honest feedback, even when it’s uncomfortable.
We believe in learning from our mistakes.
We believe in second chances.

We believe good design takes your message further.
We believe good design means making things simple, obvious, and convenient.
We believe in the Oxford comma.

We believe in ongoing, iterative improvement.
We believe in entrepreneurship.
We believe in WordPress.

We believe in you.